Dell Servers

Dell’s VRTX Server is an award-winning solution which houses some complex technology but delivers some very clear business benefits to SMBs.

Typically, Product Marketing are very proud of their 'babies' and want to shout to the rooftops about it's clever features. The issue is that features don’t sell products; it’s the business benefits that persuade buyers to part with their budget.  Dell’s challenge to us was to sell the VRTX Server to a non-techy, business audience so what we delivered is a low tech animation with clear, simple messaging and an engaging voiceover.

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