Dell Warranties

In a world where computer hardware is becoming commoditised, IT Services are providing the best margin opportunity for technology businesses - the trouble is, IT Services aren't sexy!  Dell challenged us to come up with a vehicle to help to sell warranties.

So we thought about some familiar scenarios where computers are damaged and combined them together into a typical family scenario. We then produced this as an fun animation for Dell to use on their website and distribute through digital channels.

Related portfolio items