JustGiving was connecting many more people with more causes that they cared about, that part was straightforward; but the IT solution that they wanted to showcase was very complex.

To simplify the story we asked JustGiving’s Mike Bugembe to be our presenter as we knew his knowledge and personality would engage with the audience. We also used CGI (computer generated imagery) to help explain the more technical aspects of the solution and to put Mike into the heart of the JustGiving Facebook page and let him explain the technology while he floats around in space! Whilst using CGI adds more to the cost of the video production, the results are spectacular!

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