We needed to show how CRM has transformed the way business banking account managers service their customers.

Working with NatWest we decided on the story of a customer needing to move to new premises and requiring finance; this would have strong visual elements in a world where many transactions are merely about money and numbers. We sourced locations and shot an end-to-end story showing how NatWest were able to help the customer. The lead character was played by an actor; the real customer featured in a cameo role!

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