TGI Fridays

TGI Friday's was looking to enhance integration between their head office, its mobile workforce and over 80 restaurants across the UK.

We arranged interviews with a number of stakeholders in the project, but also persuaded them of the need to show real-life scenarios to most effectively convey the benefits of this technology implementation. So, not only did we film B-roll at a restaurant but also set up user scenarios, including a Regional Sales Manager in a car. This video is a good example of how we use contextual B-roll to really bring a story to life and drive the message home.

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Ed Moreyvideo, leisure, erp, customer-story