Talk Think Do create software designed for the specific needs of their customers, not generic SaaS, but digital platforms that deliver a distinct experience. Their ideal audience isn’t “every gym.” It’s organisations like Third Space: premium environments, high expectations, and customers who demand something better. To reach that audience, the customer story had to reflect both the standard of the brand and the sophistication of the technology, not by saying it, but by showing it.

The Thinking

The narrative was crafted for a C-suite mindset. Not “features and screens,” but how premium brands should think about building their digital ecosystems with experience, differentiation, and the strategic edge bespoke solutions deliver. The calibre of interviewees raised the conversation even higher: CEO, CIO and CMO. Three senior voices who spoke to business impact, customer expectation and long-term vision. The visuals matched the tone. Some interviews were shot in studio with dramatic lighting, giving the film an elevated aesthetic. The environment reflected the subject: refined, confident, premium. The goal wasn’t just to showcase Talk Think Do’s capability. It was to present Third Space as an innovative brand delivering an experience their members can’t get anywhere else. A partnership, not a vendor relationship.

The Outcome

The film positioned Talk Think Do firmly in the premium space they are targeting. It showcased their ability to build bespoke platforms for brands who expect more, while simultaneously elevating Third Space as a market leader in high-end customer experience. A win-win: a technology company seen at the level it deserves, and a client presented not just as a user of software, but as a brand shaping the future of their industry.